150 Years of Japanese
Skincare Innovation
In 1872, we opened our doors as the first Western-style pharmacy in Ginza, Tokyo. From that day forward, we followed our belief in the power of beauty, further expanding the possibilities of cosmetics.
Iconic Products Through Time
Explore our most beloved products in history and how they’ve evolved into the coveted essentials we offer today.
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EUDERMINE
Shiseido launches Eudermine,
a skincare essence known for its ability to
activate the skin’s self-restoring power.
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UVIOLIN
Shiseido creates Uviolin, the predecessor
of the “Shiseido Sunscreen” and a suncare
cream popular before the war.
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DE LUXE
Shiseido’s brand of first-class cosmetics
products is born, a collection produced
with the pursuit of the highest quality.
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PRIOR
Shiseido launches a luxury skincare and
haircare brand developed to replace De Luxe.
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EVENESE
Shiseido develops a collection
made for those with sensitive skin.
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EUDERMINE
French designer Serge Lutens
conceives a new bottle design with a
geometric style and new typeface.
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QIORA
Shiseido develops Qiora, a collection
made with attention to how fragrance affects
both the spirit and the skin.
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ULTIMUNE
Shiseido launches Ultimune
Power Infusing Serum, developed based
on many years of research on the idea
of “increasing the power of beauty.”
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ULTIMATE SUN
Shiseido innovates with SynchroShield
technology, delivering powerful sun
protection with the UV protective veil
strengthened by heat and water*.
*The HeatForce technology is activated on hot days, after
the formula is applied to the skin. To activate the WetForce technology,
expose the applied area to water or perspiration for 30 minutes.
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ULTIMUNE
Shiseido upgrades Ultimune with
powerful skin-strengthening technology
to deliver more radiant results.
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Innovation
Timeless Japanese tradition meets
150 years of cutting-edge science and
research for transformative products
that stand the test of time.
Reserve a complimentary one-on-one
virtual consultation to learn more.
Discover Best Sellers
Shop our most beloved beauty icons.
The Future
of Beauty
Moving forward, we will continue
to celebrate every unique expression of beauty
and create innovations for a better world.
